Lures are where fishing gets fun — and overwhelming. You don't need a thousand of them; you need a few proven producers that cover different depths and conditions. A crankbait, a spinnerbait, and a bag of soft plastics will catch fish almost anywhere.
Lures are where fishing gets fun — and overwhelming. You don't need a thousand of them; you need a few proven producers that cover different depths and conditions. A crankbait, a spinnerbait, and a bag of soft plastics will catch fish almost anywhere.
These three are confidence baits that belong in every tackle box. Match color to water clarity (natural in clear water, bright in stained) and depth to where the fish are holding.
Proven gear that balances price, durability, and real-world performance. Prices change often — tap through for today's price.
One of the most fish-catching lures ever made. Its tight wobble imitates a wounded baitfish and triggers strikes from bass, walleye, pike, and trout — a true do-anything hard bait.
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The ultimate cover-water bait. Flash and vibration call bass in from a distance, and it runs through grass and around wood with fewer snags than treble baits. Great for finding active fish fast.
The most reliable way to put a bass in the boat when nothing else works. Rigged Texas- or wacky-style, a soft plastic worm or craw is slow, weedless, and almost always effective.
Build a box that fishes top to bottom: a topwater or shallow crankbait, a mid-depth spinnerbait or jerkbait, and a bottom-bouncing soft plastic or jig. Let the fish tell you what depth they want.
In clear water, natural colors (shad, green pumpkin, brown) look realistic. In stained or muddy water, bright and dark colors (chartreuse, white, black-blue) stand out and create a stronger silhouette.
You don't need a huge collection. A crankbait, a spinnerbait, and a few soft-plastic worms and craws will catch fish in most lakes and rivers — add specialized baits only as you learn a water.
A divided tray keeps hooks sharp, baits separated, and decisions fast on the water. Soft plastics can melt some hard-bait finishes, so store them apart. Rinse and dry metal tackle to prevent rust.
Three baits cover most freshwater fishing: a crankbait for active fish, a spinnerbait to search cover, and a soft-plastic worm for when the bite is tough. Master those before expanding your tackle box.
Start with three confidence baits: a crankbait, a spinnerbait, and a bag of soft-plastic worms or creature baits. They cover different depths and conditions and catch fish in most lakes and rivers.
Match it to water clarity. Use natural colors like shad and green pumpkin in clear water, and bright or dark colors like chartreuse, white, and black-blue in stained or muddy water for a stronger silhouette.
A soft-plastic worm rigged Texas-style is arguably the most consistent bass producer — it's weedless, works at any depth, and catches fish when faster baits don't. A crankbait is the best all-around hard bait.
Keep soft plastics in their original bags or dedicated compartments away from hard baits — the plasticizers can melt or discolor hard-bait finishes over time. Store tackle dry to prevent hook rust.
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